Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization“What we are here to talk about is the how. How, exactly, do we create this world-shattering innovation?” So begins visionary and USC management professor Dave Logan at a TED presentation in 2009.
America, and the world, is sorely overdue for a breakthrough. As this columnist has argued here , here, and here, the era where it makes any kind of sense to look to Washington for solutions is gone, long gone.
Breakthroughs will come from people in the society, will emerge from the culture, not from the government. Government is an agent of the status quo, and the current status quo is dysfunctional. In fact, a social breakthrough is needed to repair the federal government’s painfully obvious breakdown. Logan and his colleagues and co-authors John King and Halee Fischer-Wright are not simply about culture.
They’re about the much more interesting proposition of culturing the culture.
Logan claims, convincingly, to show precisely how an organization — commercial, non-profit or governmental — can achieve a 30% productivity increase and have fun doing it. Apply that to the federal government and, guess what? No deficit. Apply that to America en masse and guess what? We’re quickly nestling up to a $20 Trillion GDP. His proposition presents the possibility that we can recoup our setbacks of the past decade (and more) and achieve full employment, renewed prosperity, and social vigor.
In developing their protocols Logan and his colleagues studied 24,000 people. Credible evidence indicates that they have not simply made a “world-shattering innovation.” They have developed practical mechanisms to teach any potential leader — Mr. and Ms. Reader, This Means You — how to make world-shattering innovations.
Wealthy entrepreneur Tony Hsieh, of Zappos.com fame, swears by their work. Logan and team have written it up in a very elegant book, Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization, which they are giving away here as a free audiobook.
Next month they finally are releasing it in a trade paperback edition. Readers at Amazon gave Tribal Leadership five stars, as does this reader. The paperback is being made temporarily available at deep discount to support a world class charity, Charitywater, which quietly is solving a problem that kills more people than all forms of violence, including war: the lack of clean and safe drinking water.
So. How, Dave?
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